Tourism Adaptation

Tourism is Aotearoa New Zealand’s second-largest export earner after agriculture. But climate change threatens the very natural landscapes and unique experiences that draw visitors from around the world.

Developed with PwC NZ and industry leaders, climate scenarios and a Tourism Adaptation Roadmap offer a framework for tourism operators, communities and government to adapt with confidence, ensuring tourism – and the experiences it is based on - continue to thrive for generations to come.

Tourism Adaptation Roadmap

The Tourism Adaptation Roadmap, written in collaboration with public and private sector industry experts, will help ensure the sector is resilient and reducing the impact of climate change, creating an abundant regenerative tourism sector that ensures people, planet and prosperity are balanced.

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Roadmap recommendations

The report outlines several key recommendations to guide the tourism sector's adaptation to climate change:

Embrace regenerative tourism

Shift from traditional tourism models to regenerative practices that restore and enhance natural and cultural resources.

Strengthen Infrastructure Resilience

Invest in infrastructure that can withstand climate impacts, ensuring safety and continuity of services.

Diversify Tourism Offerings:

Develop a broader range of tourism experiences less vulnerable to climate risks, such as cultural and community-based tourism.

Enhance Data and Research

Improve data collection and research to inform decision-making and monitor the effectiveness of adaptation measures.

Foster Collaborative Governance:

Establish partnerships among government, industry, and communities to coordinate adaptation efforts and share best practices.

Who was involved

Co-Chairs

Leadership Group

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Climate Adaptation

Tourism Adaptation Roadmap

Tourism is Aotearoa New Zealand’s second-largest export earner after agriculture. But climate change threatens the very natural landscapes and unique experiences that draw visitors from around the world.